The Big Article Marketing Secret Explored
By Gradle Gardner
What Article Marketing Can Do For You And Your Business?
Many webmasters and online business owners are already aware of the benefits to be gained through article marketing. Good quality content is always popular on the web; and it’s also a great way to build inbound links to your site, establish yourself as an authority on your topic and to drive traffic to your site – which ultimately means sales if your site is a business oriented one.
There is also the fact that the articles you write may be in demand by others. Well written, unique and informative articles may be picked up for publication on other websites, in newsletters, ezines and other places – and every time this happens, it means another link to your site, more readers and a higher profile for your website. That’s why it’s important to make sure that your articles are not only on topic but well written enough that people will want to read them and other publishers and website owners will want to share them with their own readers – who in turn, may become your customers.
While writing articles and publishing them on your site is a good thing, it won’t do as much for your traffic or your business prospects as if you submit them to article directories and otherwise distribute them online. After all, good quality site content matters, but what the search engines call link popularity is also very important. The more inbound links you have to your website, the more relevant it will be considered to be by search engines and therefore, more likely to show up high in the search results for your site’s primary keywords. That is of course exactly what you want as the owner of a website.
In order to maximize the chances of your article marketing content being republished and distributed by others, it’s a good idea to maintain your own article directory right on your own website. This gives visitors to your site the opportunity to take your articles and use them on their own sites and elsewhere – just make it clear that your readers are free to reprint your articles on the condition that they include a link to your website in each article. It may not get as immediate or as dramatic results as submitting to article directories, but it has the added benefit of acting as more high quality content for your website (which is always a plus with the search engines).
Writing articles and using them as part of an article marketing campaign is one of the most effective ways of getting the word out about your business, establishing a brand identity for your site and of course, bringing in the kind of targeted traffic which websites and particularly online businesses need to thrive.
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Article Source: http://EzineArticles.com/?expert=Gradle_Gardner