PLDT-Digitel deal will keep, expand ‘unli’ services
Tuesday, May 31, 2011
MANILA — The acquisition of Digitel Telecommunications Philippines by Philippine Long Distance Telephone Company (PLDT) will mean more access to unlimited text and call promos, a PLDT official said Tuesday.
According to lawyer Ray Espinosa, PLDT head of Regulatory Affairs and
Policy, PLDT’s financial resources will let Digitel’s Sun expand its unlimited call and text services to areas in Visayas and Mindanao.
He added Sun Cellular will be the umbrella brand for unlimited call and text services.
“Unli (Unlimited) is the service that the masses want. If you don’t have Unli, the masses will not use your service,” he told senators at a hearing of the Senate committee on public service. He said the unlimited services will continue “because if (we) don’t, somebody else will offer it.”
Senator Joker Arroyo, who was present at the hearing, earlier raised concerns that the PLDT-Digital “share-swap” deal would mean poorer service for consumers.
“Historically, when there were just two of you (Smart and Globe), programs for the masses were not forthcoming,” he said, adding that it took the entry of Digitel’s Sun into the market to bring lower call and text rates.
PLDT owns the Smart, Red Mobile, and Talk N’ Text cellular networks. (Jonathan de Santos/Sunnex)